Whether he's shaping product strategy or breaking down
technical concepts into digestible documents,
Peter brings a rare blend of strategic thinking and
sharp technical writing chops to every product.
Product management is like a game of chess - it requires strategic thinking, anticipation of future moves, and the ability to adapt when the unexpected occurs." - Peter Adeboye
Results-driven Product Manager with 7+ years of experience in spearheading the full product lifecycle for innovative software solutions across diverse domains, including fintech, e-commerce, and enterprise SaaS. Adept at translating user needs and market trends into compelling product roadmaps that fuel business growth and captivate users. Techno-functional expertise spanning Agile product development, go-to-market strategy, user experience, data-driven optimisation, and cross-functional stakeholder collaboration.
Enterprise Products | SaaS | B2B & B2C
Wbiz software is an integrated suite of applications that manage business processes such as Sales, Purchasing, Accounting, Human resources, Customer support and Inventory developed for SME.
With over 400 insurance brokers registered with the NCRIB, one of the leading stakeholders of the Ibroka software, the software has helped to connect millions of policy users with their preferred policy providers ensuring the sales of over 2million units of policies worth over 10 million USD in 2022.
Izimerchant is a software that enables businesses to seamlessly accept payments via e-wallet payment system, help them display and account for purchase or sale of products and services via a robust inventory management system which ultimately manages customer's data for loyalty and reward. IziBNPL allows customer to buy products and services now and pay later using a carefully curated system that checks customer's credit worthiness with all relevant and government approved databases.
Datamarket is Izifin's flagship data product that was strategically built to enhance data credibility, accountability, governance, and quality control. Datamarket is a universal customer database, with streamlined automated data collections and processes, which grants users the power over who can access their personal data, how it is being accessed and what it is being used for. Strong partnership with top tier banks and micro-finance organizations has positioned the product as one of the few data as a service (DaaS) and lending as a service (LaaS) product.
The NowNow app is a digital banking application that leverages three (3) active players which includes agents, merchants and consumers to serve the unbanked, underbanked and financially excluded population of the most populous black nation, Nigeria and Africa by extension. With over 1million users for the customer facing e-wallet and transaction volume worth well over 5Billion naira (>2.5Million USD) by the second quarter of 2022, NowNow established itself as a forerunner in the fintech and payment sector in Africa. With an MMO license from the Central Bank of Nigeria (CBN) and collaborations with top tier financial institutions in Nigeria, NowNow has equally made POS terminals a successful branch off for the nownow applications.
When not crafting product strategies, Peter is often found contemplating his next move on the chess board, where his strategic thinking skills find a different playground. His love for travel feeds his innovative mindset, exposing him to diverse perspectives and problem-solving approaches. An avid music enthusiast, he believes in the power of rhythm to enhance creativity and productivity.